Our 5 stars logo design process
This is a sample of our logo design creative process. callPlease™ is a brand created by Gregg Fienberg, an American award-winning television producer and director. The final result was a simple and effective concept, versatile enough to be used in the app, website, and marketing material. Read Client’s review
The brand name is great. “callPlease™” There is nothing to guess about the company’s service and industry; it’s straightforward and meaningful. Thus, we considered creating a concept with the same characteristics. We analyzed some logos that are a graphic representation of the brand name, here we have some samples: Apple is an apple, Red Cross is a red cross, Shell is a shell, Target is a target, Jaguar is a jaguar, and there are much more brands using the same technique.
The simplest idea would be to use a phone horn, but we will be facing a couple of problems; first of all, a phone horn has been used millions of times. Secondly, we are not representing a brand called Phone. The brand name is callPlease™, which means that we have to design a concept to describe an action, not an object. After our analysis, we concluded that regardless of the language, there is a universal symbol to say, “Call Please“
We worked on these sketches exploring different alternatives to represent the “Call Please” symbol. It was important to understand that we have to create a concept that will represent the brand, and at the same time, it will be used as the app icon; it must be simple and easy to use in small sizes
Final logo and app icon versions
This is the final logo presented to the client. The hand symbol fits perfectly inside the app icon and works with the brand’s name and tagline. We are written callPlease™ as a single word; instead of adding a space between the two words, we created a visual differentiation using two different tones of blue
I hired Javier to do the branding for the new mobile APP named CallPlease. It’s a unique product that did not lend itself to obvious branding. Javier created graphics that fit exactly what we had hoped for, professional yet fun and out of the box. I can only give him my highest recommendation, as he fully met our expectations, and is an absolute pleasure to work with!
We are award-winning logo designers
We have helped hundreds of businesses to grow with powerful logos and professional brand identity. We follow a detailed creative process to make sure people will never forget your business