This is an overview of the process followed to create the logo and app icon for the brand callPlease™. The sources and graphic elements used in this process, such as sketches, reference images, and names, were created and selected based on the company’s background and other important aspects provided by the client through our questionnaire.


We created this mind-map to analyze the information provided by the company board directors. One of the project’s requirements was to create a concept that can be used as an app icon; thus, it was necessary to analyze other brands using a clean and simple concept to get visual references for shapes and proportions.


The brand name is great. “callPlease™” There is nothing to guess about the company’s service and industry; it’s straightforward and meaningful. Thus, we considered creating a concept with the same characteristics. We analyzed some logos that are a graphic representation of the brand name, here we have some samples: Apple is an apple, Red Cross is a red cross, Shell is a shell, Target is a target, Jaguar is a jaguar, and there are much more brands using the same technique.


Red Cross






The simplest idea would be to use a phone horn, but we will be facing a couple of problems; first of all, a phone horn has been used millions of times. Secondly, we are not representing a brand called Phone. The brand name is callPlease™, which means that we have to design a concept to describe an action, not an object. After our analysis, we concluded that regardless of the language, there is a universal symbol to say, “Call Please


We worked on these sketches exploring different alternatives to represent the “Call Please” symbol. It was important to understand that we have to create a concept that will represent the brand, and at the same time, it will be used as the app icon; it must be simple and easy to use in small sizes


Here we have some vectorized ideas; we were not working on the colors yet; the purpose was to test some shapes combined with the name. We recommend using a lowercase “c.” When using a capital “C,” the “a” vocal is surrounded by five tall letters, which will stop the name’s flow

Final logo

This is the final logo presented to the client. The hand symbol fits perfectly inside the app icon and works with the brand’s name and tagline. We are written  callPlease™ as a single word; instead of adding a space between the two words, we created a visual differentiation using two different tones of blue

Logo construction grid

Final logo and app icon versions

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